About me
7 years in product design, most of it on high traffic consumer platforms where conversion and trust decide whether someone follows through. I redesigned core booking flows that cut drop off by 19%, validated through A/B testing and held across every season, not a one time spike. I spent 18 months building the first travel wallet in the region, five interconnected financial features that took refund time from 14 days to seconds and lifted same day rebooking by 80.2%. That work gave me a real interest in fintech and the psychology of money moments.
That same thinking now carries into enterprise design work, digital experiences & bilingual design systems built for institutions operating at serious scale and stakes. That work has been recognised at Cannes Lions, the industry’s most prestigious award, for a digital experience I helped shape from the ground up.
I use AI throughout my design process to accelerate prototyping, simulate workflows, uncover edge cases, synthesize analytics, and evaluate product risks. I believe AI delivers the greatest value when paired with strong product thinking, systems design, and human-centered decision-making.
When I’m not designing, I enjoy traveling and hiking in the mountains to recharge and gain fresh perspective. I’m also into strategic gaming, which keeps me engaged with complex systems, variables, and quick decision-making.
Work Experience
Design Engineering Partner
Independent • 2026 - Present
I partner with founders, agencies and product teams to design and build digital products, from first call to launch. I take websites and leaner products end to end, and on larger platforms I design the product and build the front end alongside their engineers. No handoffs, no account managers, no juniors picking up where I left off, so what gets approved is what ships. Recent work includes GrowthMotive and Motive, its AI assistant that finds where growth is stuck in 3 minutes. I’m currently building BrokerConnector and leading design for Kuraimi Islamic Microfinance Bank’s new app.
Senior Product Designer
MRM MENAT • 2024 - 2026
Designing digital experiences for large scale enterprise platforms including Kuwait Finance House, Emirates Investment Bank, Kia, Cadillac, NEOM, Gucci, and McDonald's. Established an AI assisted design to development workflow that cut engineering overhead by 59% for an Aramco dashboard, and led bilingual design systems across enterprise institutions, reducing dev QA cycles by 40%. Recognised at Cannes Lions 2026 with 1 silver and 2 bronze for a digital interaction experience I helped shape.
Lead Product Designer
Sastaticket • 2024
Promoted to Lead after driving measurable funnel improvements, taking ownership of experience strategy for core booking flows. Established design principles and quality standards adopted across product teams, and partnered with senior leadership to align design decisions with revenue and growth goals.
Senior Product Designer
Sastaticket • 2022 - 2024
Redesigned core booking and search flows end to end, cutting funnel drop-off by 19%, validated through A/B testing and held across every travel season. Directed native design system work for iOS and Android alongside a unified cross platform system for web, reducing fragmentation and accelerating consistent releases. Designed five interconnected financial features including the region's first travel wallet, instant refunds, split payments, and price freeze, cutting refund time from 14 days to seconds.
Product Designer
Sastaticket • 2020 - 2022
Owned research, user flows, and high fidelity delivery across core product features on web and mobile app, iterating on designs using user feedback and behavioural data.
Jr. Product Designer
Sastaticket • 2019 - 2020
Joined as an intern and converted to full time within 1 month based on performance. Executed feature level design across web and mobile, developing wireframes, prototypes, and high fidelity UI from the ground up.